Martine Moore, chief execuitive of business development agency 6tine, says: ” People are continuing to spend more time at home than ever so if you want to be successful you need to tap into these online trends to reach and engage consumers.”
AI
Atrificial intelligence can predict trends, learn from them and enhance the quality of your brand.
Influencer Marketing
Any individual with a ‘following’ and viewed as an expert in their field can be engaged to promote your products through various social platfroms. However, always ensure you analyse their engagement levels and look out for ‘fake’ followers.
Chatbots
Allowing you to be responsive 24/7, they provide answers instantaneously, accurately recall your entire buying history and never lose patience! These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetative tasks. Ensure you build one that works effectively, or it can have the opposite effect.
Video Marketing
Anything from TikTok to Instagram Reels, you can capitalise on the content by utilising it as a vlog, uploading it to your website, social platfroms, building it into your presentations – uploading it on your YouTube channel, even use the audio for a podcast.
Sustainability
With 81% of consumers intensely feeling businesses should help improve the environment, what better way to engage with your consumers than communicating your sustainability through your branding and content.
Featured Snippets
No longer is the goal to be ‘position one’ on Google – more SEO visibility in ‘position zero’ is now the holy grail. This special box which appears above the traditional number one spot is where the regular search result is reversed.
Micro Moments
When the searcher turns instinctively to a device to discover, learn, watch, or buy something. You have a few seconds to capture the attention of your target customer.
Want more advice on Digital Marketing trends? Get in tocuh with the team today
Martine Moore, chief execuitive of business development agency 6tin, says: ” People are continuing to spend more time at home than ever so if you want to be successful you need to tap into these online trends to reach and engage consumers.”
AI
Atrificial intelligence can predict trends, learn from them and enhance the wuality of your brand.
Influencer Marketing
Any individual with a ‘following’ and viewed as an expert in their field can be engaged to promote your products through various social platfroms. However, always ensure you analyse their engagement levels and look out for ‘fake’ followers.
Chatbots
Allowing you to be responsive 24/7, they provide answers instantaneously, accurately recall your entire buying history and never lose patience! These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetative tasks. Ensure you build one that workseffectively, or it can have the opposite effect.
Video Marketing
Anything from TikTok to Instagram Reels, you can capitalise on the content by utilising it as a vlog, uploading it to your website, social platfroms, building it into your presentations – uploading it on your YouTube channel, even use the audio for a podcast.
Sustainability
With 81% of consumers intensely feeling businesses should help improve the environment, what better way to engage with your consumers than communicating your sustainability through your branding and content.
Featured Snippets
No longer is the goal to be ‘position one’ on Google – more SEO visibility in ‘position zero’ is now the holy grail. This special box which appears above the traditional number one spot is where the regular search result is reversed.
Micro Moments
When the searcher turns instinctively to a device to discover, learn, watch, or buy something. You have a few seconds to capture the attention of your target customer.
Want more advice on Digital Marketing trends? Get in tocuh with the team today